MORE: Service design project for more music group
More music Group is the company behind Musikundervisning.dk - a platform that connects music and singing teachers with prospective students. The given task was to propose a new service addition to the platform or improve an existing one.
See the delivered solution below.
For This project, a new community portal concept was created. through it, users can connect with others, chat publicly and privately, join groups, sign up for events, and exchange knowledge. This idea is a direct result of the problem that currently exists on the platform - users leave it too early. the goal here was to engage them within the platform so that they stay there for longer.
See more about the process below.
SERVICE DESIGN tools used
In order to illustrate the developed idea and present it to the stakeholders, several tools were used. They help the potential client in understanding the service concept, relations between the different actors, value propositions given, user actions, and how the platform itself would work.
MOTIVATIONAL MATRIX
The Motivational Matrix represents the values and motivations of key actors within the service and shows how every actor can get value from their contribution to the service.
Personas
To get a better view of the concept and understand target users of the Musikundervisning.dk’s online community, four personas were developed for the project, with their different personalities, needs, pains, and motivations. Read the paper here to learn more about my research on personas.
USER JOURNEY
The customer journey map is used to illustrate the actions the user takes on the musikundervisning.dk platform, the emotions and thoughts of the user, as well as touchpoints and possible pain points.
Interaction Flowchart
The following illustration shows how the potential interaction of two users would look like. Since the interaction is taking place digitally, the platform of MMT will serve as a medium of conversation. The purpose of this interaction flowchart is to show how the two users will be in contact with each other and thus what role MMT has and which touchpoints are present.
Service Blueprint
This blueprint illustrates the actions and reactions when a post is being created. It explains how the interactions are aligned and how the channels are used to enable interaction with the platform. In this way, the development team can see how the service should look like, and a common understanding for developing the service is created between the team, thus the silos will be breaking down.
