The Task:

A fair share of my work at Danish Endurance was focused on optimising the company's webshop performance. The site itself was outdated, cumbersome to and buggy in use, it did not make it easy for clients to shop for products on mobile devices. To remedy these issues, I was tasked with performing various UX projects and constant data analysis.

Filter app

As a skilled developer, I successfully implemented a filter app on our company's webshop, improving the way customers search for products. The filter app was designed to provide a seamless experience, allowing customers to easily find their desired items by filtering through various aspects of clothing such as size, color, and other relevant attributes. Constantly monitoring the app's performance, I diligently collected feedback and analyzed data to identify areas of improvement. With this valuable information, I consistently optimized the filter app, refining its functionality and enhancing the search process for our valuable customers. Through my efforts, we witnessed increased customer satisfaction, improved conversion rates, and ultimately, greater success for our company's webshop.

interactive product pictures

A prominent highlight of the website I developed revolves around the incorporation of enhanced interactive product imagery. Given the diverse range of endurance clothing products offered by the company, the product pictures often encompass multiple items. To enhance the customer experience and facilitate their exploration amidst the lifestyle visuals, I devised a distinctive feature enabling customers to interact with specific clothing items. By simply hovering over the desired product, a discreet pop-up window shows up, providing additional information and a direct link to the product page.

This innovative functionality has yielded substantial improvements in customer engagement and click-through rates on the website, augmenting the overall user experience and driving conversions.

REDESIGNED NAVIGATION

As a UX/UI designer at the company, I took on the challenge of redesigning and improving the navigation bar on our webshop. Recognizing the importance of seamless navigation for customers, I set out to create a more user-friendly experience. By introducing new elements and refining the existing structure, I made it easier than ever for customers to access different product types and categories. The updated navigation bar played a vital role in improving conversion rates and enhancing click-through rates (CT). Our customers benefited from a more intuitive and streamlined browsing experience, increasing their engagement and ultimately leading to higher conversions. The redesigned navigation bar was a significant milestone in the webshop's journey towards improved customer satisfaction and overall business success.

Additional tasks - graphic design:

Besides UX tasks and data research, a big part of my work at the company was graphic design tasks. From email newsletters to website banners, posters, and product pictures - I have done it all. My designs were often featured on the website's landing page and official SoMe channels. I have additionally helped with editing videos showcasing brand products, due to my previous experience with videography.

Here, you can see examples of some emails I have designed.